How much more black could this be?  And the answer is none, none more black.

Rich Black is a fancy phrase for printing a deeper black than pure black (100% K).
OK so that doesn’t really help… It is used for creating solid areas of black to avoid any brownish or grey faded black being printed. 

To ensure a rich black (the right one) for large areas of solid black colour, we suggest adding 40% cyan to 100% black. If you need any advice on altering your colour, drop us an email and we can explain the process step by step.